![]() For Deion to bring this to a school like Colorado that really does need it a state school to get attendance up and actually make more kids come to that school, it feels like it's making actually a little bit of a difference beyond the football field, which is nice to see. Florida was already a big school though, right, and already a football school. I mean, as Anja said, I mean, you had Urban Meyer at Florida. PRAS SUBRAMANIAN: Do you need those celebrity coaches then, right? This also really impacts that and really allows that free flow. And I wonder how many other schools are going to learn this and pick up on it and to the point of like, you know, the conference is not being so closed anymore. But you know, I think it's a different era for sure. I don't know that he could have done the same thing that Deion is doing right now. ![]() I have to shout out my alma mater, Go Gators. We've seen characters, you know, in the coaching space before. PRAS SUBRAMANIAN: Isn't the Deion effect now like 17, 18 million bucks every game day weekend for the community, the Boulder community, right? I mean, the effect is crazy.ĪNJALEE KHEMLANI: I think that this is opening the door to like a bigger conversation about what we've seen over the years, which is how do you monetize college football and how do you do it in a way that is sustainable, that actually benefits, you know, the schools. Fifth most, and it was at 10:30 at night. They're the fifth most watched college football game ever on Saturday. There was a report out from the Boulder Daily Camera- shout out local newspapers, great coverage in the newspaper this morning- saying that they think Colorado is basically earned about 8- or the equivalent of $90 million of what they could have spent on ads from earned media from Deion over the last three or four weeks essentially. JOSH SCHAFER: But to get the glasses involved with that, right, is like, it's genius marketing, like, there's genius marketing going on from Deion Sanders here. And then Deion said, well, it's personal now. I got to ask one thing, we have this the graphics with Deion got into a kind of an argument with the CSU, the Colorado State Coach, talking about, hey, "When I'm talking to grown-ups, I take my sunglasses off. I tuned in, and I was like, why is The Rock wearing sunglasses on TV? And it was the sunglasses. The Rock was wearing the sunglasses on air, which shocked me. They were at "College Game Day" from ESPN, was there last week. So I've been following this very closely. I mean, I'm admittedly basically obsessed with college football. And this Blenders sunglasses effect is just part of that whole thing. So the Deion prime time effect is just amazing. But you know, you get the picture, right? I heard just anecdotally, people talking about them more than the Nuggets, the Broncos- oh, the Rockies suck. You know what else flying off shelves is Colorado season tickets. ![]() That's how fast things are flying off the shelves. Bloomberg report today talking about how the CEO of Blenders Eyewear said that they can't keep track of exact numbers sold. PRAS SUBRAMANIAN: So he's wearing the shades there, those are the Blenders shades, right? Apparently, sales are going through the roof.
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